A quick Google and you can find out there were 18,300,771 blogs created in 2014 on wordpress.com alone. So that’s not counting the millions created on Blogger or WordPress.org or any others. It works out at about 50,000 per day. If that’s not impressive alone there was also 555,782,547 posts created in 2016 which works out as 1.5 million a day.
Kinda of eyewatering isn’t it? But not all blogs really get off the ground as around 80% of people who start a blog don’t even make $100 from it. Now, of course, lots of blogs are created without the intention to make money. Some are just to update Aunt Agatha in the Outer Mongolia on low the family is doing. Or some are just blogs to see if they can do it. Lots are made to earn money though and if I knew I would only make $100 I wouldn’t even start. but you don’t have to be in the 80%.
The first thing a newbie bloggers think is that blogging is easy. I mean you have an idea for a post, you create a post and publish it Whats so hard about that? Nothing is that is all you ever do with your blog. But if you come to blogging knowing it’s not an overnight thing, it will require some hard work then you have more of a chance of surviving. You don’t need every or have to pay for every resource out there. Yes, some do help and make scheduling, creating and promoting a lot easier but you don’t need all of them.
The ‘Build it they will come’ age has long died. Just because you press publish on your blog post it doesn’t suddenly create a ripple effect that brings in hundreds of readers. Learn about social media. That’s THE thing that brings traffic in in our ever growing Social Media Era. Learn about SEO and your ideal reader. Learn about those things to stand more chance of getting readers.
Newbies think they don’t need a niche or that having a popular niche is the only way to go. I thought this and have learned that you do need a niche. But not any old niche. A niche you enjoy so that you don’t get board after a few months. A niche you know something about so that you can teach others and they keep coming back to read more from you. If a niche is highly saturated with a lot of bloggers it does show that it’s lucrative and a lot of people are interested in it. It also means there a lot of bloggers who you are battling with. Ideally, pick a niche that you are absolutely bonkers about and know a lot about it.