LinkedIn, is your profile a bit neglected and dusty? Maybe you haven’t even set an account up? Or maybe you’re just plain scared of it. I completely get it. But you could be missing out on new a whole new traffic source. Got a bit of your interest?
What if a bit of a LinkedIn profile love and care could send you new clients and customers?
If your ideal client is on LinkedIn you should be too. It’s not that scary honest.
Hang on …” is my ideal client on LinkedIn?”
Let’s have a look at the demographics.
Is it favorited by more males or females?
LinkedIn is fairly even on male or females with males just edging the lead with 56% being male and the remaining 44% being female.What Ages Are LinkedIn Members ?
What Ages Are LinkedIn Members ?
If your ideal client is in the under-30 age bracket, LinkedIn isn’t a bad place to start. Almost a quarter of LinkedIn users are aged 18 to 29. Many of the under-30 are starting establishing their career, getting married or solidifying partnerships, finding a home, and starting families. That alone covers a huge number of niches.
The main age bracket represented on LinkedIn is those aged 30 to 64 years old with 61 percent making up the LinkedIn numbers. This age bracket is typically more established in their careers, and have the most buying power out of all the age groups as they’re at the peak of their earning potential. Not surprising that they are the group that buys the most consumer goods.
How Often LinkedIn Users Log In
This is high at 48% being at least daily and one of the important metrics as its no point your ideal client being on LinkedIn if they don’t log in.