Are you like me and as soon as someone mentions Search Engine Optimisation (SEO) you break out into a cold sweat and run for the hills. Just the mear mention of it can sound so overwhelming with info coming at you from all angles saying you must do this and don’t do that. Let alone knowing how to make your posts seo friendly. It’s so much easier to ignore it all and then Google it in a few months time when you notice there is hardly any traffic to your posts. Then you break out in a cold sweat and on the cycle goes?
But really SEO can be fairly simple and easily put into your blog post. Once you’ve got the hang of it and you will be seo-ing your posts without even batting an eyelid and wondering what all the fuss is about.
First thing lets’s get some misconceptions out the way.
- SEO isn’t an over night thing or something you do once and forget about it. It’s something that builds with time so you won’t see overnight results.
- SEO isn’t trying to play Google but optimising your post so that it can be found.
Another thing to remember is Google’s aim is to deliver search results to the searcher that are useful. It wants to put in the search results all those sites that are full of really useful information and what the searcher wants to find. It doesn’t want to show a searcher lots of results for sites that are poorly constructed or have very little information. So by knowing your niche, blogging about your niche, proving that you are the go-to person in your niche does go a long way in Google eyes.
Right, lets get some ‘best practices’ so yo know how to make your posts seo friendly.
Best SEO Practices To Use Every Day
Forget keyword and think keyphrase. When you want to know how to train your pet turtle to do backflips what would you put into Google? I bet it wouldn’t be turtle or backflips as you know that is just too broad and you would get lots of links that has nothing to do with what you want to find out. So think like a searcher. In your post what are you trying to answer to your reader? What are they going to leave your post knowing that they might not know before?
Know most of us know an image is a thousand words and all that but also it grabs people attention on the internet so pictures are good in posts. But have a look at your pictures file name. Like me, you might have created a graphic or took a picture on your phone. Uploaded it to your blog and popped it in where you wanted it. Lovely, no really it looks lovely. But did you at any point change the pictures name? If you didn’t it will be something obscure like image/6873624936. Big thumbs down. Now if before you uploaded it you stopped and changed the name of the file with your key phrase it suddenly turns into a picture that is nearly optimized for the search engines. Add info into the image alt field and you get more gold stars.
Before you press publish check your permalinks and slugs so that they are helping you with SEO too. That’s the bits after your blog domain in the URL. So using this post as an example instead of this post being http://www.kairenvarker.co.uk/posts/19/11/2016 it is http://www.kairenvarker.co.uk/make-posts-seo-friendly/ Oh look there’s the key phrase in there.
Already can see how those the small changes can make your post more attractive to the lovely google bots than when its non-optimised? A few more to help….
Don’t drone on and on with a huge page of text. Help your reader out by giving their eyes a bit of a rest. break up text into paragraphs, add interest with bullet points and user headers. Your blog template should already have your title set to H1 and you should only use one H1 but your can fill your boots with H2’s and H3s . Heck, add H4’s and H5 if it makes your post readable and its long enough to warrant it.
Try to avoid cutely and clever headlines. When your rich and famous you can use then but in the meantime make your headlines get the searcher clicking your posts . I have been guilty of this one and I am still learning how to get it right. How To’s and 10 Best type titles get more clicks .
By default search engines pull the first bit of text from your post when it delivers the search results. If you fill in your Meta Descriptions the search engines are more likely to pull that instead. Use that to your advantage and get jiggy with your words to entice them to click your post.