Ok, so I have gone on about how part of the secret to a successful blog is content. But what exactly is good content? What will your readers want to read? Let gets a bit more into that.
When someone goes onto the internet and searches in their chosen search engine they are looking for 1 of 3 different reasons.
- To research something.
- To find an answer.
- To be entertained.
So your aim is to be their go-to blog for answers to their questions. To have the research they are looking for and if you can entertain them as well you’re onto a big win.
I know I keep saying it but you want your reader to consistently keep coming back to your blog. So you need to be consistent too. Writing the odd blog post when you feel like it doesn’t give your reader a sense that you’re into your blog or entice them to come back in case you may or may not have posted a new post.
If you are serious about earning money or even just creating a successful blog then you need to stop being so airy fairy and get business like. Yes, you might have a small child hanging onto your ankles or a busy house to run so that’s, even more, a reason to get you’re blogging into some sort of order. Honestly, it will do wonders for your blog and your own sanity.
Create An Editorial Calendar
List all your categories you want to focus on. If you have a lot of categories it can be a bit overwhelming thinking you have to update all of them. So by focusing on just 3 at a time, you take some of that strain off your shoulders.
If you have a list of blog posts use that or have a brainstorming session. First, write down all the ideas you have in your head, don’t edit just write. Then once you’ve exhausted that take some of your post ideas and using a mind map technique mind map each post or you can use your categories to create more post ideas. This can sometimes really get going so don’t use too small a pieces of paper.
Work out how often you want to post on your blog. Be it once a week, twice a week, every day or just once a month. Whatever it makes a note of it. Before you start scheduling posts or writing calendars have a reality check. If you are restricted by time and aren’t we all, work out how long it really takes you to write a post, take or source the photos and create the graphics. You might think and might be able to do it easily when junior sleeps but what about junior refuses to nap. Would getting up an earlier each morning make it all a lot easier? That’s an extra 5 hours work on your blog a week and weekends off.
With a more realistic idea of an achievable blogging schedule, write on your calendar, in your digital calendar or just a piece of paper a posting schedule. Work out any themes you want to incorporate. Things like Fridays posts are always about toy ideas for your cat and Tuesdays post is always photos as you’ve had the weekend to take pictures.
Use whatever floats your boat to schedule it all.
- Google Calendar – free and syncs to all your devices.
- Excel/Numbers – again free but you will have to upload to a drive to be able to access on all devices.
- Monthly Planner – for all you pen and paper lovers. Free ( psst there’s one in this workbook)
- Coschedule – Paid but does so much more. This is my choice of an editorial calendar as it does social media too. Massive time saver all round and for me well worth the pennies. pst – if you want to know what CoSchedule can do I have a post on it – How I Upped My Game With CoSchedule
Once you’ve decided add all your potential posts to your schedule. Don’t panic you don’t have to have them all written at this point. You’re scheduling them so you know when you have to write them by. You’re giving yourself deadlines.
Ideally, you want to be ahead of yourself. Especially if you have a busy or hectic life then if something crops up you know your blog won’t suffer. So schedule in regular brainstorming and keep filling that calendar.
Here are all the posts in this series so you pick and choose where to go next
What is a Successful blog
Deciding your niche
Domain and hosting
Sorting your categories and tags
Picking a platform
Choosing a theme
Must haves for your blog
What will readers want to read
Writing for your reader
Photos and graphics