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How to Write Emails That Will Get Read

How to Write Emails That Will Get Read

Want to write the perfect email for your list?

There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that can help you to get a better response. Let’s take a look at some of them…

Write a Story

I once heard the expression that ‘storytelling is SEO for the human mind’. This is incredibly true and the fact is that the human psyche loves stories. We have evolved over thousands of years with a culture of storytelling and we find it very engaging and very persuasive.

So instead of writing about how X technique is highly effective generally, instead frame this discussion as your own personal account. How has it helped you? Or how has it helped someone you know? How did you feel during that process? Set the scene and get people engaged – this is far less dry than simply talking in facts and figures.

Be Personal

It’s important that the tone of your messages match the tone and the nature of your business. However, it should also match the medium – which in this case is the email of course.

Emails are inherently more personal and less formal than other forms of marketing because they’re being read in a personal inbox. At the same time, by writing a more personal message (using the recipient’s name, making sure to use a regular letter structure), you’ll be more likely to reach the primary inbox and therefore to actually get read!

Try not to put any distance between yourself and your audience; make them feel as though you are speaking with them directly.

Provide Value

The objective of any good email should be to provide value. That might be in the form of a tip, or it might mean that you are providing entertainment. Either way, you need to make sure that your audience feel glad that they took the time to open your message and read it. That way, they’ll be more likely to do the same again next time!

As well as providing value though, you should also seek to make sure you are providing value in the shortest space of time. In other words, your messages should be efficient and to the point – you don’t want to take up your audience’s time!

How to Write Emails That Will Get Read 2

How to Write Emails That Will Get Read 2

How to Promote Your Mailing List With a Blog

How to Promote Your Mailing List With a Blog

Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name.

But while this can work well, it’s important not to overlook one of the other most effective ways to grow a mailing list: through your blog.

Why a Blog is Perfect for Growing a Mailing List

There are several things that will make a blog ideal for growing your mailing list.

The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers.

Simply by blogging regularly, you can get more people to actively look for the page where your opt-in form will be and this is something that you wouldn’t have been able to accomplish as easily with a landing page – seeing as that will only have a small amount of copy focussed on promoting the list.

The other big benefit of a blog is that it is perfect for growing more readers over time. The more you will attract people back to your site. They’ll eventually start checking your site regularly because they will know that it’s likely to provide information that is useful, interesting or just entertaining.

And if they read your blog enough and they become fully engaged, then eventually they might decide they want to get more information from you. Thus, they might choose to sign up for your mailing list when otherwise they might not have done. You’ve given yourself the time and the space to build interest and trust and this is what has eventually led to people signing up for your list.

How to Make it Work for You

To make this work for you then, you need to make sure that you place your opt-in form somewhere prominent alongside your posts. One good tip is to put it in a widget in the sidebar, as this way your readers will see it at all times, even if they skipped the homepage. Likewise, consider adding it to the bottom of your posts. And while you’re at it, make sure you mention it in your content – sometimes the best way to get subscribers is simply to ask!

 

How to Promote Your Mailing List With a Blog

How to Promote Your Mailing List With a Blog

How To Use LinkedIn

How To Use LinkedIn

LinkedIn, is your profile a bit neglected and dusty? Maybe you haven’t even set an account up? Or maybe you’re just plain scared of it. I completely get it. But you could be missing out on new a whole new traffic source. Got a bit of your interest?

What if a bit of a LinkedIn profile love and care could send you new clients and customers?

If your ideal client is on LinkedIn you should be too. It’s not that scary honest.

Hang on …” is my ideal client on LinkedIn?”

Let’s have a look at the demographics.

Is it favorited by more males or females?

LinkedIn is fairly even on male or females with males just edging the lead with 56% being male and the remaining 44% being female.What Ages Are LinkedIn Members ?

 

What Ages Are LinkedIn Members ?

If your ideal client is in the under-30 age bracket, LinkedIn isn’t a bad place to start. Almost a quarter of LinkedIn users are aged 18 to 29. Many of the under-30 are starting establishing their career, getting married or solidifying partnerships, finding a home, and starting families. That alone covers a huge number of niches. 

The main age bracket represented on LinkedIn is those aged 30 to 64 years old with 61 percent making up the LinkedIn numbers. This age bracket is typically more established in their careers, and have the most buying power out of all the age groups as they’re at the peak of their earning potential. Not surprising that they are the group that buys the most consumer goods.

How Often LinkedIn Users Log In

This is high at 48% being at least daily and one of the important metrics as its no point your ideal client being on LinkedIn if they don’t log in.

Which Industries Are On LinkedIn?

Through this post you will hopefully learn the ins and outs of using LinkedIn to build your business.

Lets start off by talking a little about how to set up a good LinkedIn profile for your business.

When it comes to building your presence online there are plenty of reasons why you should create a profile for your business on LinkedIn.

First of all, LinkedIn is a business-focused social networking site. Majority of its members are online entrepreneurs, business owners, marketers, and all sorts of business-oriented individuals. This fact alone makes the social site a must-have for your own business. If you are not building your presence on it, then you are missing out on a lot of business opportunities.

Whether you are promoting a new product or service, looking to hire new employees, or simply marketing your business as a whole, LinkedIn provides you with a plethora of tools and resources that you may use to help you accomplish all these things.

Creating a LinkedIn profile for your business is an effective business strategy. Here are a few tips on how you should go about it:

1. Setting up a business profile on LinkedIn is free so there are no related costs that you have to be worried about. Just log in to the site using your personal account, find the “Companies” menu and just follow the instructions from thereon. LinkedIn’s wizard will guide you throughout the whole process.

2. Make sure that you complete all the necessary information in the registration process. Don’t leave any space blank. If you have a logo for your business, then add it. Don’t forget to place the location of your business as well. This is especially important if your business is a brick and mortar one. Including your business location is very critical if your online presence is for marketing purposes only. You have to let people know where they can find your physical store if they are interested in doing business with you.

3. Take time to write a brief but very informative description of your business. See to it that the description includes information about your business offerings, whether these are products or services or both. Most people don’t have the time to read through long texts so make the description as brief and as straight to the point as possible.

4. Place your business under the correct category. LinkedIn members will be using the site’s search functions to look for businesses on the site. If you placed your business in the wrong category or industry, your targeted customers or partners won’t be able to find your business profile.

5. If you have a business or company blog, get the feed of the blog and include it on your business LinkedIn profile. Anyone who follows your profile will be updated on the latest posts on your blog. If you don’t have a business blog, now is the time to start one. Putting the feed on your LinkedIn profile will keep the page fresh and entice other LinkedIn members to keep visiting your business profile.

6. LinkedIn will pull all the other accounts, feeds, and links on the site related to your business profile and connect them all together. These include your job listings, current employees, and even former employees. With that said, it’s crucial that you monitor these things to make sure that everything that is being connected to your profile are legit.

When it comes to setting up a LinkedIn profile for your business keep these simple tips in mind and you will have a winning profile in no time!

Now lets go over how to start making connections via LinkedIn’s groups and events features.

When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. Majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.

This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.

First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.

There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.

Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you have to say.

For instance, let’s say that you are in the business of selling video games. You can log into your LinkedIn account and search for groups about video games. You can then join these groups and start connecting with the other members. When you talk about video games, there’s an instant audience for you. Of course, there are certain rules and regulations in these groups that you need to follow to make yourself a helpful member.

The “Events” feature on the other hand is used to draw more attention or shall we say exposure for an upcoming event. Whether you are conducting an online webinar, an offline conference, or you just want to let people know that you will be having a booth in some trade show, creating an “Event” on LinkedIn would be very helpful.

Setting up the “Event” isn’t very hard. As a matter of fact you can have it live in a couple of minutes. Then all you need to do is invite all your connections to become a part of it. You can also make use of external tools like Twitter and Facebook to promote the event.

LinkedIn’s “Groups” and “Events” features are invaluable tools for making connections. You should take advantage of them whenever you can.

How to use LinkedIn Answers for building your business credibility.

LinkedIn Answers is a nice feature of this particular social networking site where members can ask questions, answers questions posted by other members, or simply browse through all the queries and solutions posted. It’s actually one of the more popular features of LinkedIn and is very similar to Yahoo answers.

If you are knowledgeable about a certain topic or industry, you can make use of the feature to build credibility not only for yourself but for your business as well.

All you have to do is dive in and start answering questions that you have answers for. Be careful though as there are certain rules and regulations that you need to follow when using LinkedIn answers. Read these guidelines very carefully before you commence answering. A lot of users got banned from the site for not abiding by the rules. You don’t want this to happen to you so read the rules.

Here are a few practical strategies on how you can get the most out of LinkedIn Answers:

1. Focus on topics related to your industry or niche. You are building credibility for yourself and your business, remember? So if you want to increase your credibility as an internet marketer, then you must focus on topics that are related to internet marketing like blogging, affiliate marketing, social media marketing, article marketing, search engine optimization, etc.

The same applies to whatever niche or industry you belong to. As always, you can find your topics of interest by using LinkedIn’s search functions. You can just go to the LinkedIn Answers page and start from there. You can just browse through the available categories and see where your topic of interest falls.

2. If you are using a feed reader, try to set up RSS feeds for the categories on LinkedIn Answers that you want to follow. Add these RSS feeds to your reader so that you get updated whenever there are new questions in the categories you selected. This gives you the chance of answering the questions first. Let’s face it, the first few answers to the questions are the ones that get the most attention and exposure. If you do this regularly, it’s not that hard to boost your credibility on the site. People will be constantly seeing you posting helpful answers. This builds recognition and influence.

3. Don’t just answer questions. Try posting your own questions as well. Make sure though that the questions you ask aren’t queries that you answered before. Ask questions that you genuinely want to be answered. This is also a great way to find people who are interested in your topics. Those people who answer your questions are likely to be as passionate as you are about certain topics.

4. Follow up your answers to questions. There are instances wherein after you answer a question, the one who posted it will have a follow-up question. This is why you need to watch over your previous answers so that you can elaborate more when the need arises.

If you do it right, the simple act of answering questions on LinkedIn Answers can significantly boost your credibility on the site.

Did you know that personal profiles aren’t the only types of accounts you can make on LinkedIn?

You can also set up pages for your company or business. Just log into your account and click on the tab that says “Companies”. From there, adding your business or company is as simple as filling in the blanks and adding all the pertinent information for everyone to see.

It’s easy to set up and it’s free so there is no reason why you shouldn’t take advantage of the feature. I know I have said this before, but always remember that LinkedIn is a business-focused social networking site. This means that you will be interacting with individuals who are either owners or employees of a business enterprise. This makes LinkedIn a great platform for marketing purposes.

It doesn’t matter if your business operates online or offline. Or if it offers either products or services. You can effectively create an online presence for it on LinkedIn. It has a lot of tools and resources that you can use to help you build and market your business.

Here are a few tips on how you can optimize your company’s profile page for the LinkedIn crowd:

1. Make sure that you include all the relevant information about your business. These include your products and services, location, contact numbers, links to your business website or blog, and other important data. The objective is that when somebody views your business profile, they will find all the information they need. Majority of those viewing your page will be LinkedIn users and most of these users are professionals so make sure that you meet them with a professional-looking business profile as well.

2. Use the correct category for your business. This is very important because the number one way that people find business pages on LinkedIn are via the site’s search function or via the categories menu. If you listed your business profile under an inappropriate category, it will be very hard for people to find it.

3. Connect your other web accounts with your business page. For instance, you can connect it with Twitter so that your Twitter followers will be updated when there are changes made on your business page. You can also grab the RSS feed of your blog or website and place it on your business page. There are a lot of other tools that you can use to make your page more interactive and interesting. These entice people to keep coming back to your page.

Once the LinkedIn page for your business is up and running, don’t just stop there. Make it a point to promote it wherever you can, whether it’s inside or outside LinkedIn. We’re talking about promoting a business here so the more platforms your LinkedIn page is connected to, the better. You can create a widget of your business page and have it embedded in your website or blog. This way, visitors of your website can easily connect with your LinkedIn profile with just a click of a button, provided of course that these visitors have LinkedIn accounts as well.

I hope this lesson was helpful to you. There will be some great stuff in your last lesson.\Well, we have come to the final lesson in the LinkedIn For Business flash course. I sure hope you have enjoyed your lessons and learned a lot about using LinkedIn to build your business presence online.

In this last lesson we are going to talk about how to use LinkedIn applications for your blog, Twitter account and more.

LinkedIn has partnered with dozens of the web’s largest companies to help its users have more interactive as well as effective profiles. These partnerships gave rise to what is referred to as LinkedIn Apps. The applications under the LinkedIn Apps banner allow users to connect other web content to their LinkedIn profiles.

For instance, you can connect your business website to your profile so that whenever your website gets updated, your LinkedIn profile will get the updates as well.

In essence, it’s content amplification. It’s a two-way process. Your LinkedIn profile promotes your business website and vice versa. Your profile sort of serves as a content aggregator of all your online accounts like Twitter, blogs, etc.

Here’s a short list of some of the best LinkedIn applications out there:

1.The BlogLink app. This app allows you to stay connected with all the other bloggers in your LinkedIn network. It pulls and aggregates the latest blog posts from them and feed them into your profile. This way, you stay informed about what’s happening around your trusted network.

If you have your own blog, add it to your profile as well so that your network will be aware of it. It’s as simple as getting the RSS feed of your blog and placing it into the application. This a great traffic-building tool as well if you have a lot of people in your network.

2. The Twitter app. In using this app, all your Twitter updates will be sent to your home feed. This can get annoying at first but you and your connections will soon get used to it. Furthermore, trends have shown that Twitter updates synced with LinkedIn get more interaction compared to the same tweets on the Twitter homepage. Also, Twitter updates populating your LinkedIn page will make it look fresh and updated.

3. The Amazon Reading List app. If you want to share what books you are reading to your network or you want to know what your network is reading, this is the perfect app for you. It also allows you to share the books that you are planning to read. This is a great way to find books that are relevant to your reading tastes.

4. The Box.Net app. This app enables you to share, collaborate, and exchange important data with your peers on LinkedIn. You have access to free storage and collaboration features. You can even display documents right on your profile page. You can use this app to display your latest works and portfolios.

5. The Company Buzz app. If you want to know what the internet is saying about your business or company, then you better install this app. This app will tell you what people are buzzing about you. It curates the comments, tweets, and blog posts made about your company.

These are just a few of the LinkedIn apps. There are countless other and more will likely be developed in the future. All you have to do is find the ones that are more relevant and appropriate to the kind of business you have.

 

how to use linkedin 3

how to use linkedin 3

You Are Your Brand

You Are Your Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you.

Your personality.

Your experience.

The unique qualities only you possess.

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of they’re harsh, “don’t hold back” language. Ash Ambirge over at www.TheMiddleFingerProject.org makes no apologies for her use of offensive words, and her fans love her for it. And those that don’t? Well, as she says right on her home page, her site and services are “not for humorless bores.”

Snarkiness and foul language is not the only way to go, though. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed, and is an inspiration to her fans and clients.

While very different in their approach, these two women have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

Melissa Ingold tells of being a struggling single mother, and of creating an online business rather than simply choosing to work one dead-end job after another. Her success is an inspiration to her audience and is a huge part of her branding.

Kelly McCausey speaks often of how she got started online when she was looking for a way to earn just a few extra dollars every month to keep the lights on. Creating graphics at $5 each quickly turned into a full-time online career.

Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.