Yoast works best when you a little bit about SEO. Yoast which you will find at the bottom of each of your posts after you have installed it. It sits there doing no harm so if you don’t use it the world won’t collapse around you. All Yoast is, is a tool to check you have your keyword in places. It is just a checker. If you don’t fill it in all that has happened is you haven’t checked if the keyword you want to target is in the optimal places. And if you don’t know your keywords in the first place then its best to leave it alone.
Soooooo let’s get to a post I put up a few days ago on my site. 70 Blog Post Ideas. You will see in the image that there is a grey dot next to Enter your focus ke…This means I haven’t entered a keyword in, these change colour.
There are also lots of red dots below too. Bad Kairen, I didn’t pay attention to my keywords.
In the next picture, you will see I have put the term blog post ideas into the Focus Keyword box. It then runs its clever little checker and I have some green dots. Green dots are good, they mean things are in the right place. But my red dots are telling me I haven’t specified my meta description (the bit Google shows in search results) and my dentistry is rather low.
Some of the scores don’t update unless you press update on the post, so always do that.
So, I went back to my post and created the meta description and tweaked the wording. I added alt to my picture (this one will be really useful for you as you have a lot of images, afraid another thing to add to your list of must do’s) Each time I tweaked something I would press update for it to run the checker again.
I basically keep going till I get a green dot. See now there is a green dot. And further down my reds have gone green with a few oranges.
It’s saying that although I haven’t got everything right, I have enough that it thinks I have optimised the post enough.
You will also see the dots on the post list page. Greys are the ones you haven’t optimised.
But remember it’s just a checker. If I went back to my post and changed my target phrase to blogging ideas or pink grapefruit I would get red dots again.
Quick Guide On Using The Yoast Plugin 5
WHAT ARE PRIVATE LABEL RIGHTS (PLR)
Private Lаbеl Rights (PLR) аrе uѕеd bу wеbѕіtе owners tо kеер content flоwіng whеn you get a writer`s block оr are buѕу іn other projects. PLR аrtісlеѕ аrе рurсhаѕеѕ, and уоu are legally аllоwеd tо еdіt аnd рublіѕh the аrtісlе аѕ уоur own. Yоu mау еvеn include your nаmе аѕ the аuthоr, but уоu know уоu аrе nоt thе аuthоr of the аrtісlе. Sоmеоnе еlѕе wrote it fоr уоu fоr a рrісе. PLR аrtісlеѕ are аn inexpensive wау tо рrоduсе content in a ѕhоrt period. Any blоggеr wіll аdmіt іt`ѕ not always easy producing quality соntеnt.
Thеу рrоvіdе total rіghtѕ tо іnfоrmаtіоnаl рrоduсtѕ ѕuсh аѕ еbооkѕ, videos, аudіо dоwnlоаdѕ, аrtісlеѕ, аnd ѕоftwаrе. Unlіkе ѕіmрlе аnd mаѕtеr rеѕеll rіghtѕ whісh gіvе you the right to ѕеll a product, but not to alter іt in аnу way, private label rіghtѕ аllоw you tо еdіt and customize thе рrоduсt. Yоu саn аdd lіnkѕ tо уоur оthеr рrоduсtѕ, сhаngе оr add аnу tеxt оr grарhісѕ оr ѕіmрlу lеаvе thе content аѕ it іѕ. You саn even сlаіm to bе thе author оr сrеаtоr.
Purсhаѕіng рrоduсtѕ wіth private label rights саn save you a grеаt dеаl оf tіmе and hеlр you to build your buѕіnеѕѕ fаѕtеr than уоu might еxресt. Many good рrоvіdеrѕ оf рrіvаtе lаbеl rіghtѕ рrоduсtѕ аlѕо provide уоu with ѕаlеѕ раgеѕ, articles and оthеr ѕеllіng tооlѕ that make the рrосеѕѕ оf gеnеrаtіng sales a lot easier than іf you hаd to ѕtаrt frоm ѕсrаtсh.
Of соurѕе, just рurсhаѕіng a private label іnfоrmаtіоnаl product will not еnѕurе уоur ѕuссеѕѕ. Yоu hаvе to оffеr a gооd quality іnfоrmаtіоnаl рrоduсt fоr whісh there іѕ аn actual demand. Yоu аlѕо hаvе tо market thіѕ рrоduсt іntеllіgеntlу to capitalize оn thе demand. Crеаtіng a ѕuссеѕѕful оnlіnе business wіll аlwауѕ tаkе work, but private lаbеl rіghtѕ саn save you a fаіr аmоunt of thе initial рrераrаtоrу wоrk аnd allow уоu to kеер оnе hundrеd percent оf thе profits frоm ѕаlеѕ.
Uѕеѕ оf private lаbеl resell rіghtѕ аrtісlеѕ
Thеѕе рrоduсtѕ саn bе vеrу hеlрful for сrеаtіng tоtаllу new рrоduсtѕ. For example, іnfоrmаtіоnаl products ѕuсh аѕ аrtісlеѕ or rероrtѕ саn bе brоkеn uр іntо smaller ѕесtіоnѕ to create eCourses оr рut together in dіffеrеnt wауѕ tо сrеаtе nеw еBооkѕ. Text-based іnfоrmаtіоnаl рrоduсtѕ саn be uѕеd for increasing wеbѕіtе trаffіс with аrtісlе mаrkеtіng аnd frее оffеrѕ, back-end sales, аnd vіrаl mаrkеtіng аѕ wеll аѕ for direct sales.
Onсе уоu undеrѕtаnd thе concept behind PLR аrtісlеѕ, you can ѕее why thеу аrе арреаlіng. Mоѕt реорlе can envision thе value of аddіng thе аrtісlеѕ tо their wеbѕіtеѕ. But, dіd уоu knоw thеrе аrе mоrе ways to use PLR аrtісlеѕ thаn thаt?
- Add them tо your blog: Similar to adding PLR аrtісlеѕ tо your wеbѕіtе; you саn take еxсеrрtѕ and use them on your blog fоr frеѕh соntеnt. Whether уоu tаkе a portion аnd uѕе it аѕ a “tір оf thе dау” оr use thе entire аrtісlе, PLR аrtісlеѕ can bе a hugе time ѕаvеr fоr you.
- Stаrt аn е-соurѕе: If уоu purchase a package оf PLR аrtісlеѕ based оn a thеmе, іt’ѕ ԛuіtе еаѕу tо turn thеm іntо аn е-соurѕе ѕіmрlу by adding thеm tо уоur аutоrеѕроndеr.
- Sеnd them іn уоur nеwѕlеttеr: Nееd соntеnt fоr уоur nеwѕlеttеr? PLR articles аrе аn option. Of соurѕе, іf уоu’rе developing a relationship wіth уоur rеаdеrѕ, уоu mау wіѕh to еdіt the аrtісlеѕ tо mаkе thеm уоur vоісе. Hоwеvеr, you саn рull a ѕесtіоn frоm a PLR аrtісlе – uѕе it аѕ іnѕріrаtіоn — and whір оut a nеwѕlеttеr іn mіnutеѕ.
- Sеnd thеm іn a рrіnt mailing: Dіrесt mаіlіng іѕ huge. If you have a lіѕt of postal mаіlіng addresses, рut tоgеthеr a frее report from PLR аrtісlеѕ аnd ѕеnd іt оut.
- Crеаtе a special report: Sіmрlу bulk tоgеthеr ѕоmе PLR аrtісlеѕ thаt hаvе the same tоріс, and mаkе them flоw іntо a special rероrt. Turn іt іntо a рdf fіlе аnd give іt away tо уоur website visitors.
Google is big, very big. Probably the most well-known search engine and also probably the most used. It’s so well known that we don’t say we will search something instead we say we will Google something. As Bloggers we get caught up with the numbers, we watch stats far more than we should or admit to. We notice if someone searches our name and we can obsessive if numbers go the wrong way. It happens, though, we think we have it sussed and then Google does a tweak to its algorithm and numbers plummet and bloggers hyperventilate.
But why are we so hell-bent on putting all our eggs into one basket, a google basket. There are other ways to get traffic and if you learn how to get traffic elsewhere you won’t get so concerned if Google tweaks its algorithms.
Build Your Email List
Growing your email list is the most important and beneficial thing you can do for your blog. Yes, you need traffic in to build your list in the first place but so many ( me included) people think of growing their email list way down the line. Almost as a last resort. Get ahead of the game and start growing your list from day one.
Why? Someone who has taken the botheration to type their email address into your little box for whatever freebie you are giving away is a willing and ready audience. They are saying ‘ hey I like your stuff ‘. You can’t really get much more targetted and willing than this. You can then send your email list emails about special offers, eBooks …anything that your reader needs in their life and you are offering.
How? If you did not get it set up already look into MailChimp to start collecting emails. If you want to really get series about it then look into Convertkit. This is I think about the best thing I did to up my game. I have a post about it here if you want to learn more. It basically lets you offer a download. But the best bit is that you can create different downloads and then set each post to either show the default one or a specific one. You can, of course, do way more but it’s just so user-friendly and the reports are so useful. You can see who opened an email. Who clicked on which link. So much useful info that you can use to really understand your email list.
You can never have too many people in your network. Some people get scared to mingle with other bloggers in case they pinch their traffic. Get over it. Yes everyone is blogging but everyone is different, everyone has different skills. Bloggers who support each other with promotions, posts, answers to questions etc are more likely to grow than billy no mates.
Why? Bloggers are generally a helpful bunch. They know they were a newbie once and many do offer help to the newer bloggers. But it’s things like support that they are the best at. If you a blog post that needs a push as maybe it has a competition then reaching out to your network of bloggers is more likely to get the post shared and the results you want than a blog post just sitting there doing nothing.
How? Research your niche and find fellow bloggers. Be genuine and don’t just think it’s the well-established bloggers that are useful. They all are. Interact with them so they know you like them but not in a stalker kind of way.
Content – Fabulous Content
Anyone can produce content. But what you should be aiming at is providing your readers with solid gold, stella, fabulous knock them dead content. Every single time.
Why? Producing fabulous content builds your reputation. It shows you know your stuff. That you are the go-to person on that topic. Readers will see this and bookmark you and come back for more. They are more likely to go directly to your site with the stellar content then faff about searching the subject. They know you deliver.
How? First, you need to know your subject. Inside out and be all over it. Then work out what your readers are struggling with and give them the answers. If you can do a brainstorming session and schedule posts so that they are in logical order then you can schedule social media posts to promote your posts too.
How Not To Rely On Just Google For Traffic 3
A quick Google and you can find out there were 18,300,771 blogs created in 2014 on wordpress.com alone. So that’s not counting the millions created on Blogger or WordPress.org or any others. It works out at about 50,000 per day. If that’s not impressive alone there was also 555,782,547 posts created in 2016 which works out as 1.5 million a day.
Kinda of eyewatering isn’t it? But not all blogs really get off the ground as around 80% of people who start a blog don’t even make $100 from it. Now, of course, lots of blogs are created without the intention to make money. Some are just to update Aunt Agatha in the Outer Mongolia on low the family is doing. Or some are just blogs to see if they can do it. Lots are made to earn money though and if I knew I would only make $100 I wouldn’t even start. but you don’t have to be in the 80%.
The first thing a newbie bloggers think is that blogging is easy. I mean you have an idea for a post, you create a post and publish it Whats so hard about that? Nothing is that is all you ever do with your blog. But if you come to blogging knowing it’s not an overnight thing, it will require some hard work then you have more of a chance of surviving. You don’t need every or have to pay for every resource out there. Yes, some do help and make scheduling, creating and promoting a lot easier but you don’t need all of them.
The ‘Build it they will come’ age has long died. Just because you press publish on your blog post it doesn’t suddenly create a ripple effect that brings in hundreds of readers. Learn about social media. That’s THE thing that brings traffic in our ever growing Social Media Era. Learn about SEO and your ideal reader. Learn about those things to stand more chance of getting readers.
Newbies think they don’t need a niche or that having a popular niche is the only way to go. I thought this and have learned that you do need a niche. But not any old niche. A niche you enjoy so that you don’t get bored after a few months. A niche you know something about so that you can teach others and they keep coming back to read more from you. If a niche is highly saturated with a lot of bloggers it does show that it’s lucrative and a lot of people are interested in it. It also means there a lot of bloggers who you are battling with. Ideally, pick a niche that you are absolutely bonkers about and know a lot about it.
3 Reasons Why New Bloggers Fail and How Not To Be One of Them 2
You write a post. You pour your heart and soul into it. You are convinced it is THE post of the year. You press publish and wait for the social media frenzy. And you wait and wait some more.
There are four things that help’s a post become shareable instead of one that just sits there collecting dust.
The first is knowing your reader. That target audience that you are…well targeting. Do you know what they want to read? Do you know the struggle they are facing and have advice or answers for them? If you don’t know any of that how can you write something that they want to read about?
Tip – have a profile page for your ideal reader. Can be handwritten or on your computer, whichever works for you, but build a file of all about your reader. Give them a name if you want, even ‘interview’ them. Just get to know all about them. Then when you know them inside out you can write posts to them. Directed right at them, fixing their problems.
Result – Reader thinks wow this blogger really knows about this and this info is so useful I am going to share this for others to read.
Content a bit fluffy? Maybe you know you need that you’ve not posted in while and craft together a bit of a post. Or maybe it is just a filler post that you know is just filling in till you can write a proper post. Why would anyone share it? What quality are you giving them?
Tip – filler posts are ok when used in moderation or have no expectation of them. Shareable content is top notch, pure stellar gold content.
Result – Reader is blown away how much info is in your post. How much detail you have covered and how it’s blown their mind. They want to share it with others.
Is your headline attention grabbing or a bit wishywashy same as everyone else headline? Have a look at posts and articles you click on. What has made you click those headlines? Headlines that are the same as everyone else won’t get clicked on. Those that have emotions get clicked and shared more. Those that just ramble don’t get clicked or shared.
Lastly, a bit obvious I know, have you made is easy for readers to share your post? Do you have share buttons on your post? Are your posts actually out there in social media land so that readers can read it and share it? You probably shared it when you put the post live but have you shared it again the following week, month and a few months later?
4 Things That Help Posts Get Shared On Social Media 3
With blogging becoming so popular it is way too easy to blend in, just be part of the crowd. Shuffle along in your own little world with not many people noticing you. But wouldn’t you like to know how to stand out in the blogging crowd ? To be the blogger they remember? To be the blogger that is one of the ones that earns from their blog or achieves whatever goals you have set yourself?
It can be hard to distinguish, though, one blog from another and it’s not just in looks with themes and colour schemes being used over. It’s in the writing style too. My other blog is a parenting blog…yawn…I mean everyone does a parenting blog. I get it, though. You give birth to which is a miracle in self then for more years than you remember your life revolves around this burping pooing little bundle of an acorn. You manage to teach it to walk, talk and dress itself all whilst remaining fairly same. You want to share with the world that you managed to do this amazing thing that several other millions have managed too. You have lost all career skills and the only thing you know how to do, even in your sleep, is be a parent. So, of course, that is what your blog is about.
BUT if you want your blog to stand out, if you want the world to hear your battle cry, you have a few things you need to do.
First and the most important one is to be yourself. That bit just right there is probably the biggest bit of advice ever. It is what will make your blog different because even though there are zillions of us on the planet, we are all completely different. Embrace that, run with it, no actually don’t just run with it, sprint its little socks off.
Share Your Story. So your life revolves around little acorn. But there must be and will be something that makes your story different to everyone else’s. Mine is that I am a single parent, to teenagers and not ashamed of it. That’s my story. What’s yours?
Have An Opinion. Anyone can be a sheep and follow what everyone else is saying, believing and doing. Have an opinion and be proud of it. Dare to be different. Yes, you may piss off a few but you will gain far more credibility instead.
Don’t Please Everyone. Well, you can if you want but no one remembers the person who tries to please everyone. Instead have one thing your fantastic at, one thing that everyone turns to you for. One thing that you truly excel at.
Don’t Be In It For The Money. The big trend bucker. Instead of being driven by money, be driven by the care. Care about people, your readers, a service you offer. Just give a darn instead of instead of counting the money. Too many people these days are in it for themselves and it shows.
How To Stand Out In The Blogging Crowd 2