If you have an exciting new idea for a business, then you may be eager to get the word out and to start making money from it.
The only problem is that new ideas are often the hardest to market. After all, how do you get someone excited for something if they don’t really understand what it is? If there is no precedent and nothing for them to compare it with?
This is something of an uphill struggle then but if you’re smart, there are ways to get around those challenges.
Get People Involved
One of the first tips for marketing a big idea is to get people involved. In other words, let people feel like they are playing some part in your story. This is powerful because people love being a part of a movement. And it works particularly well for something that is exciting and new because that’s the kind of thing people want to be involved with.
This is one of the reasons that Kickstarter works so well. But there are other ways to get people involved too – by letting them name some aspect of your business for example or by asking for donations. Why not print out tshirts that people can wear? And be sure to use inclusive language – words like ‘movement’ are powerful.
Explain the Value Proposition
A value proposition explains what a product can do for someone in terms of improving their life. In other words, this is the bit that is ‘more than the sum of its parts’.
When you sell an ebook on fitness, you aren’t just selling an ebook, you’re selling the feeling of being fit and attractive. You’re selling six-pack abs. You’re selling suits that fit perfectly.
While your product might be alien and new, value propositions like this are universal and speak to everyone. Focus on that in your marketing and you’ll find it’s easier to get people excited for what you’re doing.
Make Your Product Stand Out
Your product or service is completely different and new? Then use that. This in itself can be seen as a marketing strategy and you can see it when you look at a product like the Five Finger shoes (shoes with toes). These look so odd that they become a talking point and that means that whenever someone wears them, the company gets exposure and free publicity!