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Social Media Nerdy Stats

by | Jul 25, 2016 | All, Facebook Tips, Featured, Instagram Tips, Pinterest Tips | 0 comments

So some nerdy social media stats if your wondering if anyone really does use social media and which ones are worth using. For starters lets put it into perspective with how many people are on our little planet, how may have an internet connection and how many, in total, use social media.

 

 

 

World Population

Number of Internet Users

Active Social Media Users

Wow, that’s big numbers. But on the good side, that means there 2.3 billion potential buyers, blog readers or anything else you want them to do when they get to your site. Now, of course, you won’t and can’t get all 2.3 billion so let’s break it down a bit more.

%

92% of brands use 2 or more social media channels. Do you really want to be the 8% that hasn’t harnessed its potential?

%

The % of people who when they have complained about something to the brand on Twitter expect a response within an hour. So when a customer or reader gets in touch make sure you reply.

How many friends an average facebook user has. What’s that got to do with anything? You share something with your friends like your fab new post or product and they share it . Bingo 338, roughly, people might see it. What if they all share it too?

Fake Accounts on Facebook. Just to ground you a bit and to remind you not everyone is who or what they say they are.

Facebook has 1.6 billion users

Google+ has 300 million users

Instagram has 400 million users

LinkedIn has 300 million users

 

Pinterest has 100 million users

Twitter has 320 million users

Twitter

Some 23% of all online adults use Twitter, Internet users living in urban areas are more likely than their suburban or rural counterparts to use Twitter. Three-in-ten online urban residents use the site, compared with 21% of suburbanites and 15% of those living in rural areas. Twitter is more popular among younger adults — 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older.

Facebook

In 2015 72% of online American adults used Facebook. It appears it’s more popular with women, 77%. The biggest age group ages 18 to 29 used Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older.

  • Total 23% 23%
  • Men 25% 25%
  • Women 21% 21%
  • Aged 18 – 29 32% 32%
  • 30 – 49 29% 29%
  • 50 – 64 13% 13%
  • 65 + 6% 6%
  • High School Or Less 19% 19%
  • Some College 23% 23%
  • College + 27% 27%
  • Earns Less $30,000 21% 21%
  • $30,000 – $49,000 19% 19%
  • £50,000 – $74,000 25% 25%
  • $75,000 26% 26%
  • Lives Urban 30% 30%
  • Lives Suburban 21% 21%
  • Lives Rural 15% 15%
  • Total 72% 72%
  • Men 66% 66%
  • Women 77% 77%
  • Aged 18 – 29 82% 82%
  • 30 – 49 79% 79%
  • 50 – 64 64% 64%
  • 65 + 48% 48%
  • High School Or Less 71% 71%
  • Some College 72% 72%
  • College + 72% 72%
  • Earns Less $30,000 73% 73%
  • $30,000 – $49,000 72% 72%
  • £50,000 – $74,000 66% 66%
  • $75,000 78% 78%
  • Lives Urban 74% 74%
  • Lives Suburban 72% 72%
  • Lives Rural 67% 67%

Pinterest

Pinterest is more popular with women then men by a lark margin. Those under the age of 50 are also more likely to be Pinterest users at  37%, compared with 22% of those ages 50 and older.

Instagram

Instagram is still popular with young adults with 55% being 18 to 29 .Again more popular with women then men.

Linkedin

LinkedIn is especially popular among working-age adults as well as college graduates and those with relatively high household incomes. LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.

  • Total 31% 31%
  • Men 16% 16%
  • Women 44% 44%
  • Aged 18 – 29 37% 37%
  • 30 – 49 36% 36%
  • 50 – 64 24% 24%
  • 65 + 16% 16%
  • High School Or Less 25% 25%
  • Some College 37% 37%
  • College + 31% 31%
  • Earns Less $30,000 24% 24%
  • $30,000 – $49,000 37% 37%
  • £50,000 – $74,000 41% 41%
  • $75,000 30% 30%
  • Lives Urban 26% 26%
  • Lives Suburban 34% 34%
  • Lives Rural 31% 31%
  • Total 28% 28%
  • Men 24% 24%
  • Women 31% 31%
  • Aged 18 – 29 55% 55%
  • 30 – 49 28% 28%
  • 50 – 64 11% 11%
  • 65 + 4% 4%
  • High School Or Less 25% 25%
  • Some College 32% 32%
  • College + 26% 26%
  • Earns Less $30,000 26% 26%
  • $30,000 – $49,000 27% 27%
  • £50,000 – $74,000 30% 30%
  • $75,000 26% 26%
  • Lives Urban 32% 32%
  • Lives Suburban 18% 18%
  • Lives Rural 18% 18%
  • Total 25% 25%
  • Men 26% 26%
  • Women 25% 25%
  • Aged 18 – 29 22% 22%
  • 30 – 49 32% 32%
  • 50 – 64 26% 26%
  • 65 + 12% 12%
  • High School Or Less 9% 9%
  • Some College 25% 25%
  • College + 46% 46%
  • Earns Less $30,000 17% 17%
  • $30,000 – $49,000 21% 21%
  • £50,000 – $74,000 32% 32%
  • $75,000 41% 41%
  • Lives Urban 30% 30%
  • Lives Suburban 26% 26%
  • Lives Rural 12% 12%

How often a user logs into their account or uses the social media channel. Daily is when they are logging in each day. Weekly is when they log in about once a week and less is when they log in less than once a week.

Facebook

  • Daily 70% 70%
  • Weekly 21% 21%
  • Less 9% 9%

Instagram

  • Daily 59% 59%
  • Weekly 17% 17%
  • Less 23% 23%

Twitter

  • Daily 38% 38%
  • Weekly 21% 21%
  • Less 40% 40%

Pinterest

  • Daily 27% 27%
  • Weekly 28% 28%
  • Less 44% 44%

LinkedIn

  • Daily 22% 22%
  • Weekly 30% 30%
  • Less 46% 46%

As these things take awhile to count this data comes from July 2015.

Source for these stats are http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ and https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/